About
Heritage expertise and AI — by design
Brandcraft was born from a clear conviction: a brand's creativity grows stronger the more it draws on its own heritage. And AI, used with intention and care, can make that heritage more accessible, deepening the knowledge of it, without ever replacing human judgement.
We bring together two disciplines that rarely meet at this depth: thirty years of heritage expertise inside some of fashion's most important houses, and the know-how to independently develop proprietary, vertical AI tools.
We have woven them together in a daily dialogue. From it came a method shaped inside fashion archives; an architecture that embeds it and passes it on to the machine; and a platform, INFLOWe, that puts it at the service of teams. A rare partnership, built for fashion, design and the other industries where creativity and visual content are the most valuable heritage.
Who We Are
Grazia Venneri
Co-founder & Chief Heritage Officer
Grazia Venneri spent sixteen years at Gucci as Historical Archives and Brand Heritage Manager, defining the new course of the Historical Archive and collaborating on the launch of the Gucci Museo. Since 2014 she has advised fashion houses including Giorgio Armani, Giuseppe Zanotti, Moncler and Sergio Rossi, and jewellery brands Pasquale Bruni and Swarovski. It was inside these archives, and the stories they hold, that she developed the Living Archive and Evolving Heritage concepts behind INFLOWe. At Brandcraft, she leads heritage strategy, visual design and bespoke taxonomies and ontologies for each client.
Giulio Piana
Co-founder & Chief AI Officer
Giulio Piana holds a PhD in experimental physics from CERN, where he worked as a researcher. After Venture Consulting, where he was Senior Manager in technology strategy, he spent fifteen years at Boston Scientific as an EMEA senior executive, leading new products and M&A, from the acquisition of AngioJet to its integration in Europe, and building an international data science team. He now helps deep-tech CEOs take AI technologies from prototype to production at scale. At Brandcraft, he leads AI development, platform architecture and the security and scalability of operations.
Our Approach
Brandcraft works with a lean, deliberately flexible model. For strategic, research or custom projects, the founders are joined by selected specialists.
We design solutions that are simple to adopt and complete in every aspect, integrating seamlessly into your teams' processes. Every stage, from the first analysis to delivery, combines quality and speed, made possible by our method and our tools.
We remain curious. The AI landscape evolves rapidly, and so do the creative industries we work with. We apply the latest techniques not because they are new, but because they serve our clients' specific challenges better.
Company Profile
