FAQs

A. INFLOWe goes beyond traditional DAMs and digital archives. It is not a content management system: it is a Brand Platform, a creative research environment built around exploration, inspiration and cross-pollination. It is designed for the way creative teams think (by image, by association, by visual intuition), not for the way IT systems catalogue files.

And unlike a DAM or a digital archive, which only offer empty spaces to fill, INFLOWe is the Brand Platform delivered with your content and ready to explore: your heritage already structured, tagged and searchable.

A. Pinterest is a public discovery tool built around external content. INFLOWe is a private research environment built entirely around your brand's own visual identity and heritage. The logic of exploration may feel similar (intuitive, image-driven, associative), but everything else is different: the content is yours, the AI is trained on your archive, and the platform goes far deeper, respecting the full complexity and semantic richness of your brand: its codes, its materials, its historical references, its visual DNA.

INFLOWe doesn't show you what the world finds interesting. It illuminates what is already yours: connections, patterns and references that were always in your archive, waiting to be found.

A. INFLOWe uses AI to classify, search and reveal connections, never to generate creative content. Its models are trained on your brand's own archive, visual codes, taxonomy and ontology, not on universal datasets. In practice, they:

• tag every asset with granular precision
• let you search by image as well as by word
• surface connections across the archive that manual search would miss

INFLOWe's AI does not create images or replace the designer's judgement: it inspires, and the creative act remains entirely human.

A. Your heritage images and data are among your brand's most sensitive assets, and we treat them accordingly. Every client has a dedicated application instance and database, so isolation from other clients' instances is complete. Digital assets, such as images and video, are also segregated in infrastructure dedicated to each client, redundant and located in Europe. Finally, access to INFLOWe is authenticated, through personal credentials or your company's single sign-on (SSO), and profiled by role: only authorised team members can view or work on your content, each with the content and services relevant to their profile.

Your archive, your images, your data and everything generated on them are yours, exportable in standard formats. Brandcraft operates as a custodian, not an owner. We do not use client images or data to train foundation models, only to fine-tune the models dedicated to each client. Fine-tuning runs on Brandcraft's private infrastructure, with no third-party AI providers.

Security is not a feature: it is the foundation on which INFLOWe is built.

A. No. INFLOWe is delivered by subscription through the web, with no on-premise installation, and is designed for smartphone, tablet and desktop. The whole archive is in your pocket: you can browse it and upload new images wherever you are, even on the road. Updates and new features reach you automatically.

A. INFLOWe is modular, so your subscription reflects your actual needs. Every activation starts from the Core (exploration, search and moodboards) and can be scoped by content type or product category. Further modules, such as Project Spaces and Press Kits or Archive Loans, can be activated from the start or at a later stage.

A. If you decide not to renew, you receive your archive with all the value added on INFLOWe: complete, enriched and organised. Images, metadata, tags and text are returned in standard formats. No lock-in: you choose INFLOWe for what it makes possible, not because it is hard to leave.

A. Simply. During set-up, Brandcraft extracts the images, data and metadata already in your existing systems and brings them into INFLOWe, with minimal effort from your team. In the same phase, our AI models enrich every asset with new tags, alongside your existing metadata. When INFLOWe is delivered, your archive is complete, structured and searchable.

A. Very little. Your team shares the relevant images and metadata; Brandcraft delivers INFLOWe ready to explore, with every asset tagged by our AI models and integrated with your metadata. If your content is already in a digital archive, a DAM or a PIM, we handle the migration, with minimal support from your IT team where needed.

A. No. Heritage consulting and bespoke AI applications are independent services: they can be activated on their own, or alongside INFLOWe when the project calls for it. Every project starts from your heritage and your goals, and takes the shape that suits them best.

A. No. Brandcraft was born in fashion, and fashion remains at the heart of our work. But heritage worth bringing out does not belong to brands alone: we also work with jewellery, design and lifestyle companies, with manufacturers and suppliers across the fashion supply chain and other industries, and with corporate archives and cultural collections. Research projects such as Domestic Chronotopes have brought the same approach to contemporary art.

A. Bespoke applications that start from a company's most valuable asset: the know-how of its people. The eye of those who judge a material, the experience of those who spot a defect at first glance, the knowledge built over years of production. We translate it into AI models trained on the company's own content and processes, so that this knowledge stays in-house and is passed on to future generations. One example is visual quality control in production, where AI works alongside experts to detect defects and anomalies. Another is specialised assistants that answer questions drawing on the company's own knowledge, supporting artisanal manufacturing processes. These are areas of particular interest to manufacturers, in fashion and beyond. Images and data are never used to train shared models, and we follow every project from use-case definition to integration with existing systems and ongoing monitoring.

A. We move step by step, and each step delivers something concrete before we go further. We start by listening: a few days to understand your heritage, your people and your processes. Then we map the way forward together, test the idea on a real case and, once the results confirm it, develop the full application, which keeps growing with you. From the first meeting to an application in use typically takes four to eight months.

See the path of a bespoke project →